Welcome to The VET Sector (TVS), your go-to platform for advertising opportunities to reach VET professionals and stakeholders across Australia. With our extensive network and reach, you can showcase your brand, generate leads, and directly market your products and services to a targeted audience in the Vocational Education and Training (VET) sector.

TVS (The VET Sector) is a reputable and well-established entity in the Australian VET sector. It was founded by Career Calling International and CAQA, an organisation that has been actively operating since 2009. TVS specialises in providing comprehensive solutions to Registered Training Organisations (RTOs), businesses, and VET practitioners. With a strong commitment to delivering quality services, TVS has built a reputation for excellence and reliability in the VET industry. Our platform offers various advertising options tailored to different budgets, ensuring that there is something for everyone.

Advertising/Sponsor Benefits

By advertising with TVS, you can avail yourself of the following benefits:

  • Showcase your brand:

    Reach a large and engaged audience of VET professionals, including CEOs, Owners, Principals, TAFE Directors, Compliance/Training Managers, RTO Managers, Teachers/Trainers and Assessors, VET Consultants, and Policy Developers. This exposure will help you establish and enhance your brand's presence within the VET sector.

  • Generate fantastic leads:

    Our platform provides an excellent opportunity to connect with potential customers and clients. With our extensive subscriber base of over 45,000 for our online magazine (The VET Sector eZine), and over 28,000 subscribers to our monthly eNewsletter and E-Alerts, you can generate high-quality leads for your business.

  • Directly market your products and services:

    TVS offers you a direct channel to promote your products and services to VET professionals across the country. Through our advertising options, you can effectively communicate the value and benefits of your offerings to a targeted audience, ensuring maximum impact.

  • Industry Expertise:

    TVS has a deep understanding of the VET sector, allowing us to tailor our advertising solutions to meet the specific needs and preferences of VET professionals.

  • Extensive Reach:

    Our platform offers access to a large and engaged audience of VET professionals, including CEOs, Owners, Principals, TAFE Directors, Compliance/Training Managers, RTO Managers, Teachers/Trainers and Assessors, VET Consultants, and Policy Developers.

  • Brand Exposure:

    Advertising with TVS allows you to showcase your brand and increase its visibility within the VET sector. Reach a wide range of industry professionals and establish your brand as a trusted and reputable entity.

  • Lead Generation:

    Benefit from our extensive subscriber base for our online magazine (The VET Sector eZine), and our monthly eNewsletter and E-Alerts. Connect with potential customers and clients and generate high-quality leads for your business.

  • Targeted Marketing:

    Our advertising options provide a direct channel to reach your target audience. Effectively communicate the value and benefits of your products and services to VET professionals, ensuring maximum impact and engagement.

  • Cost-Effective Solutions:

    TVS offers competitive advertising rates, providing cost-effective marketing options for businesses of all sizes. Reach a wide audience without exceeding your budget.

  • Customisable Campaigns:

    We understand that every business has unique goals and requirements. Our advertising solutions can be tailored to suit your specific marketing objectives, ensuring a personalised and effective campaign.

  • Multiple Advertising Channels:

    TVS offers a range of advertising channels, including online magazine placements, eNewsletters, E-Alerts, and sponsored content opportunities. Choose the channels that best align with your marketing strategy and maximise your reach.

  • Enhanced Credibility:

    Associating your brand with TVS enhances your credibility within the VET sector. Benefit from our trusted reputation and establish your brand as a reliable and valuable resource for VET professionals.

  • Data and Analytics:

    Gain insights into the performance of your advertising campaigns through our comprehensive data and analytics. Track metrics such as impressions, click-through rates, and engagement levels to measure the success of your marketing efforts.

  • Dedicated Support:

    Our team of advertising professionals is committed to providing exceptional customer service and support. From campaign planning to execution, we are here to assist you every step of the way.

  • Networking Opportunities:

    TVS/CAQA organises industry events and conferences, providing additional networking opportunities for advertisers. Connect with key industry players, forge valuable partnerships, and expand your professional network.

  • Industry Recognition:

    Showcase your expertise and thought leadership through contributed articles, interviews, or feature stories in our publications. Position yourself as a leader in the VET sector and gain recognition for your contributions.

  • Access to Industry Insights:

    Stay updated with the latest trends, news, and developments in the VET sector through our publications. Benefit from valuable industry insights and market intelligence to inform your marketing strategies.

  • Longevity and Trust:

    With a history of successful operations since 2009, TVS/CCI has established itself as a trusted and reliable partner for businesses in the VET sector. Benefit from our longevity and experience in the industry.

Target Audience

TVS provides access to a diverse range of VET stakeholders and practitioners. Our database includes:

  • CEOs, Owners, Principals, and TAFE Directors of VET organisations.
  • Compliance/Training Managers and RTO Managers responsible for overseeing training operations and ensuring regulatory compliance.
  • Teachers, Trainers, and Assessors involved in the delivery and assessment of VET programs.
  • VET Consultants and Policy Developers shaping the future of the VET sector.
  • With such a comprehensive audience, advertising with TVS allows you to connect with key decision-makers, influencers, and professionals in the VET sector.

How to Advertise with TVS

To explore advertising opportunities with TVS and discuss options that best suit your budget and objectives, please contact our advertising team at info@caqa.com.au. Our dedicated professionals will guide you through the process, provide information on available options, and help you make the most out of your advertising campaign.

Partner with TVS today and take advantage of our extensive network, reach, and expertise to promote your brand, generate leads, and connect with VET professionals across Australia.

How pricing works?

Marketing Medium Magazine (Per Issue) Newsletter (Per Issue Magazine + Newsletter (Per Issue)
Full Page Ad $800 $350 $890
Half Page Ad $400 $180 $500
Quarter Page Ad $200 $120 $250
Classified Ad $100 $50 $150
Sponsored Article $2000 $1200 $2800


Advertising Rates and Guidelines for TVS:

Advertising rates provided are exclusive of GST. Please note that all advertisements are placed at the discretion of the editor, ensuring alignment with our editorial standards and the best interest of our readers.

File Requirements:

Resolution: Advertisers must provide files with a minimum resolution of 300dpi to ensure high-quality printing.

Color Mode: Files should be in CMYK color mode to accurately represent colours in the final printed publication.

File Format: Preferred file format is PDF, ensuring compatibility and consistent formatting. Please include a 3mm bleed and flatten any transparencies.

Font Size: To ensure optimal legibility, font sizes should be a minimum of 7pt.

Additional Notes for Advertisers:

Ad Placement: Our team will work closely with you to determine the most appropriate placement of your advertisement within the publication. While we strive to accommodate specific requests, final ad placement is at the discretion of the editor.

Design Assistance: If you require assistance with ad design, our creative team is available to help you create a visually compelling and effective advertisement. Please inquire about our design services and associated fees.

Multiple Advertising Channels: In addition to print advertisements, we offer various digital advertising options, including online banners, sponsored content, and newsletter placements. Maximise your reach and engagement by utilising a combination of print and digital channels.

Advertising Packages: We offer customisable advertising packages to suit your marketing goals and budget. Whether you're looking for a one-time placement or a long-term advertising campaign, we can tailor a package that meets your needs.

Discounted Rates: Take advantage of discounted rates for bulk or repeat advertising. Contact our advertising team to discuss volume-based pricing options and ongoing advertising partnerships.

Deadline and Booking: To secure your desired placement, please ensure that you book your advertisement well in advance of the publication date. Our advertising team will provide you with the specific deadline for each issue.

Proofing and Approval: Upon submission of your advertisement, you will receive a proof for review and approval. Please carefully review the proof to ensure accuracy and notify us promptly of any necessary changes.

Payment Terms: Invoices will be issued upon confirmation of your advertisement booking. Payment terms and methods will be specified on the invoice. Please ensure timely payment to secure your ad placement.

By adhering to these guidelines and taking advantage of the additional notes for advertisers, you can maximise the impact and effectiveness of your advertising campaign with TVS. Reach a wide and targeted audience of VET professionals and elevate your brand's presence in the industry. For further inquiries or to discuss advertising options, please contact our advertising team.

Terms and conditions: 

  • Design and artwork: The rates mentioned in the table typically cover the cost of placing the advertisement in the chosen medium. However, the design and artwork creation for the advertisement are not included and may incur additional charges. If you require assistance with ad design, you may engage a graphic designer from CAQA Digital separately.
  • Production costs: Any additional costs related to producing the advertisement, such as printing costs for physical materials or digital production for online ads, are  not included in the advertising rates. These costs may vary depending on the complexity and specifications of the ad.
  • Ad placement preferences: While the rates provided indicate the cost of placing an ad in a magazine or newsletter, they may not include specific placement preferences within the publication. Premium ad placements, such as back covers or inside covers, may come with an additional cost.
  • Additional promotional features: If you require additional promotional features beyond a standard advertisement, such as advertorials, sponsored content, or special inserts, these may involve separate charges and are not typically included in the base advertising rates.
  • Production revisions or modifications: Any revisions or modifications to the advertisement after the initial design and submission may not be included in the advertising rates. Additional charges may apply for making changes to the ad content, layout, or scheduling.